For Immediate Release
Beiersdorf Sells U.S. First Aid Brand Curad To Medline
Monday, May 07, 2007 —
Mundelein, Ill - Beiersdorf has signed an agreement to sell its U.S. first aid brand, Curad and the associated business, to Medline Industries, Inc. Medline, the nation's largest privately held manufacturer and distributor of medical supplies, will incorporate the Curad line into its business. "We are committed to further growing the Curad brand, while maintaining its superior quality and customer service," said Don Malin, Vice President of Retail Sales at Medline. "We look forward to staying on the forefront of first aid innovation by providing customers with the most advanced and comprehensive wound care product line." Medline is working closely with Beiersdorf to assure a smooth transition and is equipped to provide extremely high levels of service to its customers. Beiersdorf has pursued the transaction as part of its strategy in the U.S. market, focusing the brands portfolio and putting greater emphasis on skincare under the Nivea and Eucerin brands and the Futuro business. In all other markets, Beiersdorf will continue to operate its successful first aid brands as part of the core business, under the well-known brands Hansaplast, Elastoplast and Curitas, among others. Sawaya Segalas & Co., LLC, a leading consumer products investment banking firm advised Beiersdorf on the divestiture.
About Beiersdorf
Beiersdorf AG, headquartered in Hamburg, Germany is a leading international company of branded consumer products for skin and beauty care. Beiersdorf stands for leading international brands like NIVEA, Eucerin, la prairie, Juvena, Labello, 8x4, Futuro, Florena, Hansaplast/Elastoplast and Tesa, 125 years of experience in research and development, and strong international presence. For more information on Beiersdorf, visit our Web site, www.beiersdorf.com
About Medline
Medline, the nation's largest privately held manufacturer and distributor of healthcare products, manufactures and distributes more than 100,000 products to hospitals, extended care facilities, surgery centers, home care dealers and agencies and other markets. Headquartered in Mundelein, IL, Medline has more than 800 dedicated sales representatives nationwide to support its broad product line and cost management services.
Over the past five years, Medline has been the fastest growing distributor of medical and surgical supplies in the U.S., serving as the primary distributor to over 250 major hospitals and health care systems. As a leading distributor, Medline offers a comprehensive array of consulting and management services encompassing the supply chain and logistics, utilization and standardization, business tools and enhanced reporting capabilities, and on-staff clinicians.
Medline has a growing network of 34 distribution centers around the country, as well as an expanding, dedicated transportation fleet with over 160 vehicles in a variety of sizes to fit customers' specific delivery needs. The fleet is equipped with the latest navigation devices for enhanced order tracking and communication.